In 2023, only approximately 19% of artists, roughly 2 million out of around 11 million, managed to accumulate over 1000 monthly listeners on Spotify.
This means that approximately 9 million creators are not earning royalties currently in 2024......
This means approximately 9 million creators are demotivated in 2024......
This means approximately 9 million creators feel like giving up in 2024......
This means approximately 9 million creators are psychologically damaged in 2024.......
This means approximately 9 million creators feel they not good enough in 2024......
This means approximately 9 million creators are getting the "I told you so" from negative friends and family in 2024...... (fuck them).
This also means, there lies an opportunity for innovation and growth. To start reframing the negatives as opportunities and seeking out hidden blessings, creators can unlock their potential and chart a new course forward.
Music Business Worldwide (Top Stories)
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